Opportunity Information: Apply for USDA AMS TM LFPP G 21 0001
The Local Food Promotion Program (LFPP) is a competitive grant opportunity from the U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS), designed to strengthen local and regional food systems by investing in the businesses and infrastructure that connect producers to consumers through intermediaries. In plain terms, LFPP is meant to help build and expand the "middle" of the local food economy: organizations that aggregate, process, distribute, store, and market locally and regionally produced agricultural products so that more locally grown food can reliably reach more buyers. The overarching goal is to increase both access to and availability of local and regional agricultural products by making the supply chain more coordinated, resilient, and market-ready.
A central theme of LFPP is indirect producer-to-consumer marketing, meaning projects that do not rely solely on individual farmers selling directly to individual shoppers, but instead support intermediary enterprises such as food hubs, aggregators, distributors, cooperatives, and other local/regional marketing organizations. LFPP prioritizes efforts that promote and expand these enterprises, especially when they help producers enter or grow in markets where they could not easily participate alone. Funding is also aimed at practical supply-chain capabilities, including processing, aggregation, distribution, and storage. This can include support for handling and moving local and regional products as well as developing and marketing value-added agricultural products, which are products that have been transformed or enhanced in a way that increases their market value (for example, chopped and packaged produce, jams, sauces, grains milled into flour, or other processed local foods).
LFPP also supports planning and business development work that often determines whether a project can succeed long-term. This includes assistance with business development plans and feasibility studies, as well as developing marketing strategies to help producers and food businesses sell local foods and value-added products in both new and existing markets. Beyond individual business growth, the program emphasizes coordination at the regional level, encouraging projects that improve food chain collaboration and develop mid-tier value chains, which typically refers to supply chains that are larger than direct-to-consumer sales but still differentiated by values such as local identity, fair pricing, or transparent sourcing. The program additionally encourages approaches that reduce on-farm food waste by promoting new business opportunities and marketing strategies that create profitable outlets for products that might otherwise go unsold due to cosmetic standards, gluts, or limited market access.
Another notable focus area is adapting to changing technology needs in indirect marketing. This can involve tools and systems that improve online ordering, inventory management, traceability, logistics coordination, customer relationship management, or other technology that makes intermediary-based local food marketing more efficient and scalable. Finally, LFPP can cover costs connected to food safety needs, including expenses incurred to obtain food safety certifications and to implement improvements in food safety practices and equipment. This is important for local and regional suppliers seeking to access institutional, wholesale, or other higher-volume markets where compliance and documented food safety practices are often required.
From the funding details provided, this opportunity is a discretionary grant program (Funding Opportunity Number: USDA AMS TM LFPP G 21 0001) under CFDA 10.175. The award ceiling listed is $750,000, with an expectation of around 100 awards. The opportunity was created on May 5, 2021, and originally closed on June 21, 2021. Eligibility is listed broadly as "Others" with additional clarification referenced in the full eligibility text, indicating that a range of entities may be able to apply depending on the program rules and definitions in the official notice.Apply for USDA AMS TM LFPP G 21 0001
- The Department of Agriculture, Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "Local Food Promotion Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.175.
- This funding opportunity was created on May 05, 2021.
- Applicants must submit their applications by Jun 21, 2021 No Explanation. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $750,000.00 in funding.
- The number of recipients for this funding is limited to 100 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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