Opportunity Information: Apply for USDA AMS TM LFPP G 21 0001
The Local Food Promotion Program (LFPP) is a competitive grant opportunity from the U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS), designed to strengthen local and regional food systems by investing in the businesses and infrastructure that connect producers to consumers through intermediaries. In plain terms, LFPP is meant to help build and expand the "middle" of the local food economy: organizations that aggregate, process, distribute, store, and market locally and regionally produced agricultural products so that more locally grown food can reliably reach more buyers. The overarching goal is to increase both access to and availability of local and regional agricultural products by making the supply chain more coordinated, resilient, and market-ready.
A central theme of LFPP is indirect producer-to-consumer marketing, meaning projects that do not rely solely on individual farmers selling directly to individual shoppers, but instead support intermediary enterprises such as food hubs, aggregators, distributors, cooperatives, and other local/regional marketing organizations. LFPP prioritizes efforts that promote and expand these enterprises, especially when they help producers enter or grow in markets where they could not easily participate alone. Funding is also aimed at practical supply-chain capabilities, including processing, aggregation, distribution, and storage. This can include support for handling and moving local and regional products as well as developing and marketing value-added agricultural products, which are products that have been transformed or enhanced in a way that increases their market value (for example, chopped and packaged produce, jams, sauces, grains milled into flour, or other processed local foods).
LFPP also supports planning and business development work that often determines whether a project can succeed long-term. This includes assistance with business development plans and feasibility studies, as well as developing marketing strategies to help producers and food businesses sell local foods and value-added products in both new and existing markets. Beyond individual business growth, the program emphasizes coordination at the regional level, encouraging projects that improve food chain collaboration and develop mid-tier value chains, which typically refers to supply chains that are larger than direct-to-consumer sales but still differentiated by values such as local identity, fair pricing, or transparent sourcing. The program additionally encourages approaches that reduce on-farm food waste by promoting new business opportunities and marketing strategies that create profitable outlets for products that might otherwise go unsold due to cosmetic standards, gluts, or limited market access.
Another notable focus area is adapting to changing technology needs in indirect marketing. This can involve tools and systems that improve online ordering, inventory management, traceability, logistics coordination, customer relationship management, or other technology that makes intermediary-based local food marketing more efficient and scalable. Finally, LFPP can cover costs connected to food safety needs, including expenses incurred to obtain food safety certifications and to implement improvements in food safety practices and equipment. This is important for local and regional suppliers seeking to access institutional, wholesale, or other higher-volume markets where compliance and documented food safety practices are often required.
From the funding details provided, this opportunity is a discretionary grant program (Funding Opportunity Number: USDA AMS TM LFPP G 21 0001) under CFDA 10.175. The award ceiling listed is $750,000, with an expectation of around 100 awards. The opportunity was created on May 5, 2021, and originally closed on June 21, 2021. Eligibility is listed broadly as "Others" with additional clarification referenced in the full eligibility text, indicating that a range of entities may be able to apply depending on the program rules and definitions in the official notice.Apply for USDA AMS TM LFPP G 21 0001
- The Department of Agriculture, Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "Local Food Promotion Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.175.
- This funding opportunity was created on May 05, 2021.
- Applicants must submit their applications by Jun 21, 2021 No Explanation. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $750,000.00 in funding.
- The number of recipients for this funding is limited to 100 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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Local Food Promotion Program (LFPP) FAQs
What is the Local Food Promotion Program (LFPP)?
The Local Food Promotion Program (LFPP) is a competitive grant opportunity from the U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS). It is designed to strengthen local and regional food systems by investing in the businesses and infrastructure that connect producers to consumers through intermediaries.
What is LFPP trying to accomplish overall?
The overarching goal is to increase access to and availability of local and regional agricultural products by making the supply chain more coordinated, resilient, and market-ready. In practice, LFPP focuses on building and expanding the "middle" of the local food economy so more locally grown food can reliably reach more buyers.
What does "the middle of the local food economy" mean in this program?
It refers to the organizations and systems that sit between producers and end buyers, including entities that aggregate, process, distribute, store, and market locally and regionally produced agricultural products. LFPP aims to strengthen this intermediary layer so producers can reach more markets than they could through direct sales alone.
What kinds of projects does LFPP prioritize?
LFPP prioritizes projects centered on indirect producer-to-consumer marketing. That means efforts that support intermediary enterprises (rather than relying only on individual farmers selling directly to individual shoppers). The program emphasizes practical supply-chain capabilities like aggregation, processing, distribution, storage, and marketing that expand local and regional market reach.
What is "indirect producer-to-consumer marketing" in plain terms?
It means local and regional food reaches buyers through an intermediary organization, enterprise, or coordinated supply chain. Instead of a producer selling directly to a shopper, products move through entities that help handle, bundle, transport, store, process, and sell the product into broader markets.
What types of intermediary enterprises are relevant for LFPP?
The opportunity description highlights intermediary enterprises such as food hubs, aggregators, distributors, cooperatives, and other local or regional marketing organizations that help connect producers to buyers.
Does LFPP support infrastructure and operations like processing and distribution?
Yes. LFPP is aimed at practical supply-chain capabilities, including processing, aggregation, distribution, and storage. The intent is to improve the handling and movement of local and regional products so they can reliably reach more customers and markets.
Can LFPP funding support value-added agricultural products?
Yes. LFPP can include support for developing and marketing value-added agricultural products, meaning products that have been transformed or enhanced in ways that increase market value. Examples mentioned include chopped and packaged produce, jams, sauces, and grains milled into flour.
Are planning and business development activities allowed under LFPP?
Yes. LFPP supports planning and business development work that can determine long-term project success. Examples included in the description are business development plans, feasibility studies, and developing marketing strategies for selling local foods and value-added products in new or existing markets.
Does LFPP encourage regional coordination across the food supply chain?
Yes. Beyond individual business growth, the program emphasizes coordination at the regional level. It encourages projects that improve food chain collaboration and develop mid-tier value chains.
What are "mid-tier value chains" in the context of LFPP?
They typically refer to supply chains that are larger than direct-to-consumer sales but still differentiated by values such as local identity, fair pricing, or transparent sourcing.
Does LFPP address food waste issues?
Yes. The program encourages approaches that reduce on-farm food waste by promoting new business opportunities and marketing strategies that create profitable outlets for products that might otherwise go unsold due to cosmetic standards, gluts, or limited market access.
Can LFPP funds be used for technology improvements?
Yes. A focus area described is adapting to changing technology needs in indirect marketing. This can include tools and systems to improve online ordering, inventory management, traceability, logistics coordination, customer relationship management, or other technology that makes intermediary-based local food marketing more efficient and scalable.
Does LFPP cover food safety-related costs?
Yes. LFPP can cover costs connected to food safety needs, including expenses incurred to obtain food safety certifications and to implement improvements in food safety practices and equipment. This is described as important for suppliers seeking to access institutional, wholesale, or other higher-volume markets.
Who is the federal sponsor of this opportunity?
The sponsor is the U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS).
Is LFPP a competitive grant?
Yes. The opportunity is described as a competitive grant opportunity.
Is this a discretionary grant program?
Yes. The funding details state this is a discretionary grant program.
What is the Funding Opportunity Number for this LFPP listing?
The Funding Opportunity Number provided is USDA AMS TM LFPP G 21 0001.
What is the CFDA number associated with this program?
The CFDA number listed is 10.175.
What is the maximum award amount (award ceiling) for this opportunity?
The award ceiling listed is $750,000.
About how many awards were expected?
The opportunity notes an expectation of around 100 awards.
When was this opportunity created?
The opportunity was created on May 5, 2021.
When did this opportunity close?
The opportunity originally closed on June 21, 2021.
Who is eligible to apply based on the listing?
Eligibility is listed broadly as "Others," with additional clarification referenced in the full eligibility text. This suggests a range of entities may be able to apply depending on the program rules and definitions in the official notice.
What kinds of markets does LFPP help producers and food businesses reach?
LFPP is intended to help producers enter or grow in markets where they could not easily participate alone, including higher-volume markets supported by intermediary enterprises. The description also references institutional and wholesale markets in relation to food safety compliance needs.
How does LFPP differ from direct-to-consumer farmers market style programs?
LFPP centers on indirect marketing through intermediaries rather than relying solely on direct sales from individual farmers to individual shoppers. It is focused on the aggregation, distribution, processing, storage, marketing, and coordination needed to scale local and regional food sales through organized supply chains.
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