Opportunity Information: Apply for DOS NBO PAS FY19 008
The grant opportunity "Measuring U.S. Investment in Kenya" is a U.S. Department of State, U.S. Mission to Kenya (Embassy Nairobi) Public Affairs initiative aimed at producing a rigorous, data-driven picture of the full scale and real-world effects of U.S. engagement in Kenya. The central problem the Embassy is trying to address is a perception gap: the United States provides nearly $1 billion per year in direct government investment and assistance to Kenya, and additional large flows come through American private investment, corporate social responsibility programs, universities, tourism, remittances, and U.S.-based NGOs. Even with this extensive footprint, U.S. favorability among Kenyans reportedly trails competitors like China, in part because American contributions are spread across many actors and sectors, making it harder for the public to connect specific benefits to the United States. The Embassy is therefore seeking an outside organization to compile credible metrics and case studies and translate them into a compelling analytical narrative that can be used for public communication and to counter misunderstanding and disinformation about U.S. motives.
At its core, the project is a measurement and storytelling exercise grounded in independent research. The selected implementer is expected to gather quantitative and qualitative evidence on U.S.-linked investments and benefits across the entire country and across multiple sectors, then produce an analytical report that captures both direct results and broader ripple effects. The opportunity emphasizes that counting only the most visible outputs (for example, jobs created, tourist spending, or patients treated) is not enough. Proposals are expected to incorporate second- and third-order impacts, such as improvements to value chains, contributions to economic growth, and strengthened professional capacity within Kenyan institutions. The Embassy notes it is already working with U.S. companies and universities to promote qualitative dimensions of U.S. investment, such as human resources development, technology transfer, anti-corruption practices, and corporate social responsibility, but it wants the grantee to independently research these areas and integrate them into a single, comprehensive account.
The program’s objectives are straightforward but broad in scope: map the full range of direct and indirect U.S.-supported investment in Kenya; collect data robust enough to support fact-based narratives comparing the benefits of partnering with the United States across sectors; assess how often and how strongly the Kenyan public associates particular projects or improvements with the United States; and publish a final report accompanied by an active public relations plan. That communications plan is not an afterthought. The deliverables are expected to include a report roll-out event, media engagement in which the author participates in interviews, and public hosting of the report on the implementer’s website, making the findings accessible and usable beyond the life of the grant.
The opportunity lays out a wide menu of categories that the research should cover, effectively treating "U.S. investment" as a whole-of-society footprint rather than only foreign assistance. These categories include direct assistance such as grants from U.S. agencies, charitable institutions, and corporate social responsibility programs; indirect assistance by estimating and attributing the U.S. share of support that reaches Kenya via multilateral institutions like the United Nations, World Bank, and IMF; and loans, including both direct U.S. government-related financing (for example, OPIC and EXIM) and the U.S. share of international development bank lending (such as World Bank, IMF, and AFDB-related financing). The scope also extends to trade impacts in goods and services, tying trade volumes to downstream job creation; private and institutional investment supported by U.S. entities; tourism, looking at U.S. visitor spending and related employment; and remittances, focusing not only on total value but also on household-level effects and how incremental income changes family welfare and local economies.
Beyond finance flows, the Embassy wants the report to capture human capital and systems-level change. That includes training and technical assistance provided through U.S. government programs as well as private corporate workforce development, with attention to how improved skills translate into stronger institutions and better public services. Education impacts should cover university partnerships and the economic and cultural effects of Kenyans studying in U.S. institutions. Health is another major pillar, with an explicit request to quantify not just service delivery (patients treated) but economic value and opportunity creation, including health system strengthening, productivity gains from a healthier workforce, reduced absenteeism, and longer-term improvements in longevity. The project also encourages attention to "quality of life" effects that may be harder to quantify, such as the influence of U.S. technologies, standards, and business models on everyday life and safety practices, and it includes defense assistance as an area for measuring economic impact, particularly where security cooperation helps reduce destabilizing attacks that can undermine tourism and broader economic confidence.
Methodologically, the Embassy allows flexibility but expects seriousness and breadth. Applicants can use surveys, focus groups, data calls to organizations, reviews of existing literature, and analysis of government or institutional reports. A key expectation is that the implementer will not treat the Embassy as the primary source of data; while the Embassy may provide contacts and limited information where available, the project is designed to be independently researched and comprehensive. Ultimately, the report is intended to function as an evidence base the U.S. government can cite when describing the U.S.-Kenya relationship, giving communicators and stakeholders concrete numbers, credible attribution, and vivid case studies that show cumulative impact across sectors rather than isolated program snapshots.
Administrative details indicate this was a competitive grant opportunity managed by the Department of State (U.S. Mission to Kenya), categorized as an "Earmark" opportunity using a grant instrument, with CFDA number 19.032. It targeted all regions of Kenya, anticipated a single award, and set an award ceiling of $200,000. The posting was created June 3, 2019, with an original closing date of July 3, 2019, under funding opportunity number DOS NBO PAS FY19 008. The end product envisioned is not simply a technical report, but a public-facing, analytically defensible narrative package that helps Kenyans more clearly see how U.S. engagement shows up in jobs, institutions, health outcomes, education pathways, and economic resilience across the country.Apply for DOS NBO PAS FY19 008
- The Department of State, U.S. Mission to Kenya in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Measuring U.S. Investment in Kenya" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.032.
- This funding opportunity was created on Jun 03, 2019.
- Applicants must submit their applications by Jul 03, 2019. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $200,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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